BRANDING & CONTENT CREATION
As a digital marketer for Trafford Electrical Wholesalers Limited, I was in charge of branding and content material for our social media accounts and website.
My main goal was to create a mascot and branding designs that really gave off the impression that our company is growing more modern and sleek but still an underlying welcoming and inviting feel.
THE PROCESS
RESEARCH
My journey begins with research on your company. What are your company values, goals, etc.
I also find it important to research your competitors. What do they do right, and are there any opportunities we can take advantage of.
INSPIRATION
Gathering inspiration and creating moodboards
SKETCHING
With enough inspiration to go on, I quickly move on to sketching out designs, letting ideas pour out onto paper.
DIGITAL DESIGN
From here I take my sketches and scan them onto a computer, using them as a guide and designing content digitally using Illustrator, Photoshop, and/or InDesign.
FEEDBACK & REFINEMENT
Feedback from client and then reworking design. This process will be repeated until client is satisfied, from which I will refine design.